Hi! I’m Cassie, a senior creative copywriter in advertising and PR. I have 12 years’ experience of working in both perm and freelance roles at London agencies including VCCP, Ogilvy, Redwood BBDO, The & Partnership and McCann.

Big ideas are my bread and butter. You can give me a brief and be safe in the knowledge I will deliver, and fast, from concept to finished product. And on the wordsmith side, I love crafting concise and punchy copy that connects instantly with the audience.

I’m used to pitching, presenting direct to client and leading my own projects. I firmly believe that everything starts with a strategic idea, and that even the smallest briefs can become big hitters with the right creative touch. 

Some of the brands I’ve worked on for clients recently include Nike, Amazon, McDonald’s, Netflix, Meta, YouTube and Google.

In my spare time, I write funny stuff (or so I hope). I’m an agented comedy writer with a sitcom optioned and in talks with broadcasters.