Home Office // Be Cyber Aware
The brief was to come up with a brand new campaign to raise awareness of the risk to the public from online hackers. To do this, we created the character of Secure Steve, a tough East-End hard nut who knows as much about keeping those hackers out of your personal information as he does about breaking and entering...
The two VOD and online films were part of a 360 campaign, supported by social activity and partnerships (such as the Police Force), and leading to increased awareness, website traffic and the campaign being a best-practice case study within the Home Office.
Director: Jones Production: Outsider