NHS // More Than Just A Uniform

This was a 'small' brief: get qualified nurses to join hospital staff rather than a more lucrative agency, or come back to nursing after a break.  Not an easy ask. We rolled our sleeves up and  made what could have been a throwaway campaign, into something that resulted in a huge uptake in nursing applications to the trust, and the campaign becoming a best-practice communications case study within the NHS.  

A top fashion photographer was used to shoot real nurses from the trust and give it authenticity. 

Photographer: Cody Burridge